Last week, simply earlier than C2E2 kicked off, Lunar Distribution held their first Retailer Summit. With Lunar Distribution, CEX, Artists Elite and Merc to fulfill the publishers, and video footage for various publishers.
This was the primary non-Diamond Comics summit this century, and reportedly “had a delightfully Mom and Pop feel.” Lunar appears to exit of its strategy to appears like a household firm – which it actually is, owned by a husband and spouse group, which is a marked distinction from Penguin Random House and Diamond. With round 100 retailers current, it was actually a sizeable crowd even when the shows have been smaller than Lunar may need hoped, and relied on pre-taped video reasonably than in place shows.
Lunar paid the invoice solely, not charging retailers or taking sponsorships from publishers. Tech points that include a brand new assembly however everybody was in good spirits, there have been minor catering points, comparable to when snacks have been unintentionally taken to a different room, although dinner was successful. Take a take a look at Lunar’s personal presentation… and the usage of the slogan “It’s Not Just A Phase” subsequent to the completely different lunar phases on the again. A intelligent expression of confidence given how ephemeral individuals kind a few of these distribution modifications could be. Here’s what Tyler of Lunar mentioned;
“My name is Taylor. I’m the warehouse operations manager at Lunar Distribution. We started out in the beginning of the pandemic back in 2020, DC Comics needed a way to get their product into other retailers hands. They came to us and we said, yeah, we’d love to help. So we started out as a small four-man team. It was myself and three other people when we began, we had somewhere between 60 and 100 customers each week that we were helping. As time went by, we started figuring out a flow of things, focusing on what was good, pushing out what didn’t work so well. We got to a point where we kind of took all the feedback we were getting from other retailers, using that to develop our current process today.”