BTS‘s RM is featured because the narrator for a brand new Hyundai Worldwide advert for the 2022 FIFA World Cup, one of many largest sporting occasions on the planet.


RM, one of many Hyundai model ambassadors as a member of BTS, begins the industrial by asking viewers, “What makes a great goal?” 

What makes an excellent aim? Is it the one which electrifies? The one that’s too good to be true? That simply steals our breath? The one which shakes the world with a thunderstorm of a thousand voices? The one which rewrites soccer historical past? Or is it a aim that’s far higher than that?

— RM

| HyundaiWorldwide/YouTube

Finally, RM reveals Hyundai’s mission for a greater tomorrow. They hope to unite the world for sustainability.

A aim we at Hyundai are dedicated to pushed by coronary heart and technical prowess. A aim that humanity can solely rating collectively. Under one jersey, one flag, and for one monumental trigger: A united world for sustainability. When we rise as one crew, Team Century, we will nonetheless win this sport.

— RM

| HyundaiWorldwide/YouTube

The industrial concludes with English skilled soccer (also called soccer) supervisor and former participant Steve Gerrard assuring viewers that “great things are coming” and asking them, “Are you in?”  

| HyundaiWorldwide/YouTube

ARMY may also discover seven jerseys with “BTS” and the quantity 7, representing the group, within the video.

| HyundaiWorldwide/YouTube

Hyundai has launched a brand new sustainability marketing campaign titled The Goal of the Century in time for Earth Day. It is backed by all-star athletes, recognizing soccer’s affect on the world in addition to the BTS members.

What is the best aim of all time?
The one that’s scored on the pitch? The one you make in your life? Or is there one aim that may even save our planet?
One that each human will rejoice. That final aim to unite us all.

Hyundai goals to attain an important aim: a united world for sustainability. For this, we unite with soccer legend Steven Gerrard to attain our aim.

Celebrating Earth Day 2022 we begin this distinctive marketing campaign, inviting everybody to take part in our effort to lift consideration for our aim.

Join the motion and assist to attain our Goal of the Century. Are you in?

— Hyundai Worldwide

This isn’t the first Earth Day ad promoting sustainability featuring BTS. Last yr, all seven members inspired “eco-friendly activities to improve their everyday lives while raising awareness and inspiring others.”

As model ambassadors, BTS incessantly seem in Hyundai promotional supplies particularly associated to carbon neutrality and sustainable dwelling.

Likewise, BTS lately appeared in a industrial for one more model they’re ambassadors for, Samsung. The electronics firm launched a brand new international marketing campaign, Galaxy for the Planet, with the aim of saving our planet via sustainability practices too.

Samsung has at all times pushed the boundaries of cell know-how, and the corporate is now trying to do the identical with its sustainability practices. By giving new life to discarded fishing nets that will in any other case develop into harmful waste, Samsung – via its artistic answer – exemplifies how we will all do extra with much less to preserve our planet’s sources.

— Samsung

BTS are enthusiastic about utilizing their fame for good, elevating consciousness on social points and environmental subjects. They have spoken about it on the United Nations and sometimes select manufacturers to signify primarily based on such vital platforms.

Watch the brand new Hyundai advert for the 2022 FIFA World Cup under:

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