Kumar Taurani‘s Tips Industries, one of many largest music corporations has acquired the official music rights of Mani Ratnam’s Ponniyin Selvan: I and PS II which goes to release in April 2023. Besides this he additionally acquired music for the Telugu movie Shakuntalam directed by Gunasekhar and Hari Har Veera Mallu. In an interview with Filmfare he talks about his new ventures and extra. Excerpts 

What prompted you to amass music rights for the Tamil movie Ponniyin Selvan I?

We have been within the music enterprise since 1981. Then from yr 88 we began producing movies as nicely. In between we now have additionally accomplished South and Punjabi movies. Our music enterprise was in a little bit of hassle as a consequence of MP3 and radio, however now the enterprise has picked up in the previous few years. We began once more and created our personal YouTube channel. We began working in a number of languages.  When we considered the Tamil business,  we determined that we’d enter there with an enormous movie. That’s why we selected Tamil movies like PS I and PS II. That was the explanation behind buying music rights of the Telugu movie Shakuntalam as nicely. PS I has nice music by AR Rahman, director Mani Ratnam can be a legend and has such a tremendous star solid. Jab sab kuch grand hai, to apko sochne ki zaroorat hello kya hai!.  So we contacted the producers and confirmed curiosity in shopping for the music for the movie. Ham resolve karke gaye the ki is ek assembly mein hello deal accomplished karni hai aur hammne kar diya.

The South Film Industry is doing higher enterprise than Bollywood today. Was this why you considered associating with South movies?

We acquired the rights of the movie on this yr of March-April, until then there was no such scene. Yeh sab hamare liye mayne nahi rakhta hai. We have seen a part the place 30-35 movies have been a brilliant hit in a row and typically movies flopped as a consequence of working with large filmmakers. Ups and downs are a part of life.

But it is a undeniable fact that Bollywood movies should not doing nicely on the box-office presently…

No worries in any respect. I believe enterprise requires some freshness. Due to Covid, many movies immediately stopped within the center. Then the lockdown went on for a very long time. This has some influence that’s seen in current movies. But when you see, Bhool Bhulaiyaa and Brahmastra have accomplished nicely. Yes, individuals want to know that content material is king. I believe Bollywood will bounce again large time.

What’s your technique for the long run?

Tips ne hamesha bahut accha kaam kiya hai. In the ’90s we had been No. 1 not solely in music, but in addition in manufacturing. We have entered into manufacturing once more.  Everything goes nicely.

Kumar Taurani

How do you decide a movie to amass music rights and in addition what’s your standards to provide a movie?

Talking about music, if a movie is large, we see who’s the music director and who’re the actors. If it’s a small movie, we advise the producer that we’re taking your movie and contain us too in no matter music you create. Mostly the producers agree and collectively we create music. Like we had accomplished with Anil Sharma’s Genius (2018), earlier than that Aksar 2 (2017) and Shab (2017) with Onir. The music of these movies was excellent, as a result of we created music collectively. But when the movie is large, the accountability of the producer turns into extra. If we speak of manufacturing a movie, crucial factor is the story. If the story is nice and the director is nice, then the suitable star solid additionally occurs.

Do you suppose the viewers’s tastes have additionally modified after the pandemic?

If you see our movies, we now have made an motion movie like Soldier (1998), family-friendly movie like Kya Kehna (2000), comedy movies like Kunwara (2000), Albela (2001), horror like Raaz (2002), The Legend of Bhagat Singh (2002) a patriotic movie. Even at this time, within the checklist of high 20 movies there will probably be 3-4 movies from Tips. I believe the story must be good. Jab aap theatre mei jaayen, lights off ho aur movie shuru ho, tab display par aata hue character ne aap ko pakad lena chahiye. If the viewers catches it, they are going to positively just like the movie. Your script must be tight. The viewer who’s sitting within the theatre after shopping for a ticket of Rs 500, shouldn’t rise up from the chair earlier than the movie is over. Agar aap ye nahi kar sakte toh, movie banane ka kya fayda?

Tips Music Company’s journey began with cassettes, then CD and now digital…. How do you see the journey from then to now?

Every part has benefits and drawbacks. Earlier we had energy. Ham maalik the, un dinon hamara rubaab hua karta tha. Because the distributors and sellers had been smaller than us. They at all times wished to promote our stuff. Now the sport has modified. The period of cassettes and CDs isn’t any extra. The companions we now have proper now, be it Spotify, YouTube, Zee TV or Sony, are billion greenback corporations, so the equation has modified. My music is unique. If you need Taal or Raaz’s or no matter music, then it’s important to take it from me. When this new part of digital began, individuals considered avoiding Tips, however not now…  they can not keep away from us.

How do you see remixes and recreations of authentic songs that are already highly regarded… Many individuals consider that the songs are being spoiled by remixing.

Jo ye baat karte hain ki gaanon ko spoil kiya ja raha hai, wo wahi hai, jo authentic songs se jude hain. And they’re principally artistes who’ve composed the unique track. They have so many emotions and feelings related to their creation. Actually, we’re the proprietor of the track. So If I recreate it, I’m additionally proper. When a brand new track comes, it earns so much within the first yr. You could hearken to this track 1000 occasions, however after 5 years you’ll hardly hearken to it and won’t even get enterprise. If I recreate an outdated track, then there are two benefits. One, the corporate will certainly earn cash, secondly, the brand new track will even have publishing rights, this implies some earnings goes to the musician and lyricist too. Part of what we earn positively goes to them too. The new Chhama Chhama with Elli Avraam received one crore views. And after this individuals watched the outdated track as nicely. Now individuals are watching Urmila Matondkar and in addition Elli Avraam and each are getting good views. One other thing, the brand new viewers is not going to join with Urmila Matondkar, however with at this time’s technology actors like Sara Ali Khan or Kiara Advani, they are going to join extra. So I do not suppose we’re doing one thing fallacious.

How do you steadiness creativity and enterprise features?

See, If I’m the proprietor, I can’t enable my track to get spoiled, proper? Now it’s my choice what is nice or what just isn’t. No one can say that creativity is correct or fallacious. Some individuals will discover it good, some is not going to. There isn’t any finish to this dialogue. I consider that the proprietor has the suitable to understand how and with whom to recreate his track.

Will your son Girish Kumar be seen once more in a movie?

Girish is ready for a superb script. He was provided three-four movies in the previous few years however they did not enchantment to him. He helps me within the enterprise. If he likes a script, then he’ll positively get again to appearing. 

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