She’s labored with them for a number of months.

No one is aware of the small print about BLACKPINK‘s world tour better than the one who oversees everything. Amy Bowerman, the creative director of visual company Ceremony London, recently sat down for an interview with i-D where she talked about her experience on the BORN PINK tour so far.

Amy Bowerman | @amylouisebowerman/Instagram

BLACKPINK | @amylouisebowerman/Instagram

Besides the fact that mostly women were in charge behind the scenes, it surprised Amy that the four members were so involved in the planning process.

Walking into YG Entertainment I was like, wow, I’ve by no means labored with a feminine lighting designer ever. But they have been like, ‘all lighting designers here are women’, which is superb. I additionally arrived with the sense that we wouldn’t communicate to the artists that a lot, that they wouldn’t be that concerned or have an opinion, however they have been very concerned throughout the whole lot they do, particularly the music.

— Amy Bowerman

While Jennie, Jisoo, Lisa, and Rosé principally left the visible facet of the present to the corporate, they have been undoubtedly hands-on when it got here to making ready their performances and set record. This was not the norm in Amy’s expertise, being extra accustomed to artists who can be nearly completely taken with their apply classes alone.

If BLACKPINK aren’t pleased, they’ll simply stroll into the studio and be like, ‘we need to change this.’ I don’t suppose it’s a secret nevertheless it’s undoubtedly much less accepted that they may have autonomy.

— Amy Bowerman

| @amylouisebowerman/Instagram

She added that they have been extraordinarily excited to be a part of the tour and that each member was “heavily invested” of their music. Though their schedules are at all times packed, they handle to seek out time to dedicate to their craft.

They are closely invested of their music, they spend all of their time within the dance studio or of their studio with [their producer] Teddy.

— Amy Bowerman

BLACKPINK even approached Amy and opened as much as her about their emotions, sharing their want to have the ability to show their capabilities as singers on the world stage.

They mentioned to me, ‘we have this new record and it’s very very like us, we wish to present the world us and what we are able to do and who BLACKPINK is’. The feeling was that they actually hadn’t been in a position to showcase themselves as a lot as they needed to throughout this entire lockdown interval, they’d the superb Coachella present, however this tour felt actually huge.

— Amy Bowerman

| @amylouisebowerman/Instagram

Finally, the artistic director talked about bridging the hole between their needs and her work. She was pleased that she may set the stage for BLACKPINK and create a venue the place everybody may get pleasure from themselves.

So it was about stamping in what everybody already loves about BLACKPINK, then displaying off the brand new file and the way superb these reveals may be. It’s an enormous celebration of BLACKPINK, of K-pop, and the impact they’ve had the world over. I believe that sums up what we have been attempting to attain with it.

— Amy Bowerman

| @amylouisebowerman/Instagram

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BLACKPINK



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