Bauer introduced it paused its position because the official gear provider for Hockey Canada’s males’s groups. The transfer additionally consists of the sponsorship of males’s tournaments, such because the World Junior Championship.
The firm beforehand equipped gear, together with sticks, helmets and gloves, for gamers taking part in worldwide occasions.
The transfer doesn’t have an effect on the ladies’s groups, and Hockey Canada can nonetheless buy gear for males’s groups. The earnings can be invested in hockey applications for ladies and different underrepresented communities.
Among the assorted different sponsorship modifications, Nike introduced on Friday that it was additionally suspending its relationship with Hockey Canada. Telus, Tim Hortons and Imperial Oil – three different “premier” Hockey Canada companions – have both totally stopped or briefly suspended their assist.
The transfer comes after Hockey Canada returned to face scrutiny this week from the Standing Committee on Canadian Heritage. On Tuesday, former Hockey Canada board chair Michael Brind’Amour and interim chair Andrea Skinner confronted robust questions, together with why CEO Scott Smith had not been fired over the corporate’s dealing with of alleged sexual assaults.
Various Canadian hockey organizations, comparable to Hockey Quebec and Hockey Nova Scotia, won’t pay participant membership charges to Hockey Canada.
The Canadian authorities froze funding to Hockey Canada earlier this yr after information broke that it settled a $3.55 million lawsuit with a girl who alleged eight hockey gamers from the 2018 Canadian World Junior crew sexually assaulted her. The allegations haven’t been confirmed in courtroom as of now.
Last week, Prime Minister Justin Trudeau mentioned he has thought of scrapping Hockey Canada and shifting ahead with a brand new hockey governing physique. Trudeau mentioned Hockey Canada has misplaced the “confidence of Canadians” and thinks it’s “inconceivable” that the group can stay with its present management.