For some designers, it’s all about having somebody on-board who genuinely believes in craft and design

Over the years, there was a gradual shift within the idea of a ‘showstopper’ in style exhibits. While some designers have fully ditched the idea, others are going for digital influencers versus having a well-liked Bollywood identify. Recently, world influencer and digital content material creator Masoom Minawala turned the first-ever Indian creator to stroll the runway, as a showstopper at Milan Fashion Week. Last yr in October, magnificence and life-style creator Aashna Shroff additionally walked the ramp at Paris Fashion Week. Earlier, a style influencer Kayaan Contractor too turned the showstopper at Lakme Fashion Week. Social media influencer Diipa Khosla was additionally seen on the runway with actor Diana Penty beforehand.

So, are digital influencers the brand new ‘celebs’ to stroll the ramp? “The need of a showstopper means to catch everybody’s attention. It could be a well-known face, a recognisable person, big achievers and not necessarily a Bollywood name . With my presence in the industry for so many years, it’s a welcome move to see new and new people as showstoppers as long as there’s style and content,” says Fashion Design Council of India (FDCI), chairman, Sunil Sethi.

For some designers, it’s all about having somebody on-board who genuinely believes in craft and design. Vaishali Shadangule, who turned the primary feminine Indian designer to showcase her assortment at Paris Haute Couture Week, had Minawala as her showstopper, “I never appreciated showstopper idea with a celebrity. I believe the garments should be the focus. With Masoom Minawala, sharing same thoughts and values as she believes in crafts and weaves was the point that resonated. It was very natural.”

For designer Samant Chauhan, it’s a refreshing change however he feels having influencers as showstoppers nonetheless has a protracted method to go. “When there will be actual, real people on ramp – that will be the moment. Fashion is going towards democratic system. It’s very open to plus-size, regular looking people. The definition of beauty is changing very fast. And we should all encourage,” he concludes.


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