Actor Akshay Kumar’s latest highway security marketing campaign drew a lot ire as many alleged that the commercial was selling the apply of dowry, which is a punishable offence within the nation. On Friday, Union minister Nitin Gadkari posted the video on social media amid the federal government’s try to advertise six airbags in vehicles.
In the video, the daddy is upset at his daughter’s farewell. Akshay Kumar, who performs the function of a policeman, takes a dig on the father for sending the newly married couple in a automotive that has simply two airbags.
Slamming the advert, Shiv Sena chief Priyanka Chaturvedi tweeted, “This is such a problematic advertisement. Who passes such creatives? Is the government spending money to promote the safety aspect of a car or promoting the evil& criminal act of dowry through this ad?”
— Nitin Gadkari (@nitin_gadkari) September 9, 2022
One consumer wrote, “This ad is the pits. Lost the plot completely. Is this about the wedding, the bride or that dowry should be 6 airbag car-what is it? These govt ads are so puerile and ill conceived. They couldn’t talk about safety any other way?”
Saket Gokhale, the nationwide spokesperson of Trinamool Congress, mentioned it was ‘disgusting to see Indian govt formally selling dowry.”
The commercial was launched after Cyrus Mistry, the previous chairman of Indian conglomerate Tata Sons, handed away in a automotive money.
Nitin Gadkari had earlier thanked Akshay Kumar for his assist in spreading consciousness by National Road Safety Campaign. “We’re committed to bring down road accidents in India with awareness & public participation,” he wrote on Twitter.