Filmmaker Aditya Kriplani’s Not Today, which tackles topic of suicide and psychological well being, has travelled to completely different movie festivals and gained awards, however the journey of its release is popping out to be an arduous one.
He reveals that with OTT getting depending on stars, unbiased filmmakers must pay the worth of star-led tradition.
“(Securing a release for the film) is challenging because for the last few years, (due to the pandemic too), OTT platforms have all become very star driven. And we don’t have enough stars in our films. So, it is very very challenging,and I can only hope for things to get better in the next six to nine months,” Kriplani tells us.
The movie, which stars Harsh Chhaya and Rucha Inamdar, has went to festivals internationally together with UK Asian Film Festival, Indian Film Festival of Stuttgart and Ottawa Indian Film pageant. And just lately, the movie gained Best Film award on the Asian Competition and Fipresci International Critics Award on the Bengaluru International Film Festival.
“Right now, the streaming world is overcrowded with star backed projects but this all will change again once theatres start making money, and then more films will go back to theatres, and start making money. Old days will be back when OTT was more content driven and less star,” he says.
Opening up concerning the significance of going to completely different festivals with the movie, the director says, “If your film is competing with another really big project, only then your film starts getting noticed more because people start comparing”.
“Going to different film festivals has definitely taught me that the budget of a film doesn’t matter. Our film is one seventh of the budget of all the other films that we have competed with, yet we ended up getting recognized in such a beautiful manner. It teaches you that it is about the performances,” he concludes.