Adidas won’t renew its contract because the NHL’s official provider of uniforms and attire after the 2023-34 season, the NHL confirmed to The Athletic.
The firm has two years remaining in a seven-year cope with the NHL and isn’t seeking to return. The league has already begun reaching out to different attire firms to allow them to know that uniform rights might be out there in two years.
Adidas changed Reebok after the 2016-17 season — Reebok had been the NHL’s uniform provider because the 2005-06 season. At the time of the deal, sources advised ESPN that Adidas paid not less than double the $35 million yearly that Reebok had been paying for the rights.
Stars like Connor McDavid signed offers to advertise Adidas. Players with expiring endorsement offers can even not be renewed, sources advised ESPN.
The NHL has been in a long-term cope with Fanatics since 2005. The firm runs the NHL’s e-commerce retail web site and operates on-site retail at NHL occasions.
(Photo: Jerome Miron / USA Today)