Adidas is not going to renew its contract because the NHL’s official provider of uniforms and attire after the 2023-34 season, the NHL confirmed to The Athletic on Thursday.
The firm has two years remaining in a seven-year take care of the NHL and isn’t seeking to return. The league has already begun reaching out to different attire corporations to allow them to know that uniform rights will probably be out there in two years.
Adidas changed Reebok after the 2016-17 season — Reebok had been the NHL’s uniform provider for the reason that 2005-06 season. At the time of the deal, sources informed ESPN that Adidas paid no less than double the $35 million yearly that Reebok had been paying for the rights.
Stars like Connor McDavid signed offers to advertise Adidas. Players with expiring endorsement offers may also not be renewed, sources informed ESPN.
The NHL has been in a long-term take care of Fanatics since 2005. The firm runs the NHL’s e-commerce retail website and operates on-site retail at NHL occasions.
(Photo: Jerome Miron / USA Today)