“Keratin is a naturally occurring protein in the hair, and keratin treatments, in general, are designed to semi-permanently make the hair straighter, softer, and shinier” explains Vernon François, celeb hairdresser, educator, and founding father of Vernon François Haircare; international inclusivity and schooling advisor for Kérastase; and international guide, educator, and celeb hairdresser for Redken. “There are different types that vary in intensity, ingredients, required time, application process, and cost.”

According to Los Angeles–based mostly hairstylist Sophie Rose Gutterman, a daily keratin therapy will sometimes final anyplace between three and 6 months (relying on at-home repairs, life-style, hair texture, and so on.) whereas an specific therapy can final anyplace between six weeks and three months, relying on the identical forms of elements. Another cardinal rule of keratin remedies? Steer away from water and ponytails for 3 days, minimal, as they will bend and add texture to freshly relaxed strands.

Additionally, it is necessary to make the differentiation between smoothing remedies (like Goldwell Kerasilk), which additionally include keratin however are much less potent, formaldehyde-free, and extra geared towards frizz, and straightening remedies (like Brazilian Blowout) that are stronger, harsher on the hair, and actually iron out the feel. In different phrases, be sure you discuss to a stylist you belief and guarantee what you are really getting earlier than diving headfirst on the salon.

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