SK-II, a beauty model hailing from Japan, celebrated its first “World PITERA Day” on July 13. As SK-II’s world ambassador, TWICE‘s Mina also graced the event held in Tokyo, Japan—revealing her gorgeous, PITERA-fueled photos from the brand’s newest “Late Night Portraits” marketing campaign.
The stated marketing campaign, in line with SK-II, is a “bold stress-test,” photographing the model’s ambassadors “bare-skinned” at “the worst time of day” with “their skin prepped with nothing but PITERA for the shoot.”
In an unique interview with Koreaboo, Mina shared her sincere ideas about having been part of this distinctive expertise.
As a world woman group member, Mina is extra used to carrying stage make-up. And, due to how packed her schedule can get, it’s difficult on her pores and skin. While her pores and skin “generally looks great in the morning,” Mina admitted that—after an extended day of rehearsals or late-night performances, she would “always feel conscious about how [her] face looks.”
My pores and skin typically appears nice within the morning however will get dry and irritated because the day goes on, particularly when I’ve make-up on for a very long time. I used to note that my pores and skin at night time was very completely different from my pores and skin within the morning. After an extended day of rehearsals and after taking off my make-up after a late efficiency, I might all the time really feel aware about how my face regarded.
But since utilizing the PITERA Essence, I can actually see that my pores and skin has stabilized and I now not have to fret in regards to the situation of my pores and skin.
Being so conscious of how her pores and skin at night time is completely different from her pores and skin within the morning, “fear” was Mina’s quick response to getting photographed barefaced for the “Late Night Portraits” marketing campaign. Mina revealed that she bought nervous on the thought of not solely being with out the standard K-Pop glitz-and-glam, but additionally getting photographed for the world to see.
To be sincere, my quick response was worry. As an idol, I normally face my followers in full stage make-up. My shoot was proper after I completed an extended day of rehearsals, at a hall backstage. It was actually an uncommon expertise to be photographed at night time with out make-up!
With the assistance of SK-II’s PITERA Essence, although, Mina ultimately knew she had nothing to worry. Throughout the marketing campaign, this ambassadorship gave her the braveness to be “more authentic and in tune with [her] real and raw self.”
But after I filmed ‘PITERA and Me’ with SK-II, I grew to become braver about going naked skinned, and being extra genuine and in tune with my actual and uncooked self. This was made attainable due to the PITERA Essence. My pores and skin has been in an excellent situation since I began utilizing it.
[So] despite the fact that I used to be anticipating to be nervous, when the cameras began clicking, I felt very a lot comfortable understanding that my pores and skin fluctuations have been stabilized by PITERA.
I beloved the end result – not simply my portrait but additionally everybody else’s!
Just the queen and her glowing pores and skin!
Check out her skincare routine that includes the SK-II PITERA Essence.